Casino marketing has evolved considerably over the decades, adjusting to changing consumer patterns and digital advancements. In 2023, a document by the American Gaming Association pointed out that casinos are progressively capitalizing on digital marketing strategies to draw youthful audiences. This shift is essential as younger generations and Gen Z now make up a considerable share of casino visitors.
One prominent figure in this change is Bill Hornbuckle, CEO of MGM Resorts International, who has stressed the value of melding technology ...
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2025